Comments on: What is happening to Xtra? http://lancewiggs.com/2007/03/12/what-is-happening-to-xtra/ NZ Internet, Media and Business Thu, 24 May 2012 22:24:35 +0000 hourly 1 http://wordpress.com/ By: alastair thompson http://lancewiggs.com/2007/03/12/what-is-happening-to-xtra/#comment-308 Thu, 15 Mar 2007 08:38:33 +0000 http://elevatorfactoids.wordpress.com/2007/03/12/what-is-happening-to-xtra/#comment-308 On the metrics question:

There are problems with all methodologies for sure. Plus there are proxy caches out there probably stealing traffic from all of us. However the purpose of consistent metrics is that everybody is measured by the same length yardstick. If Geekzone’s metrics are under estimated then so are trademes and scoops.

Personally I think PIs are understated and UBs overstated by NNR. But its really kind of irrelevant in the end so long as the figures are useful for making comparisons.

al

]]> By: alastair thompson http://lancewiggs.com/2007/03/12/what-is-happening-to-xtra/#comment-293 Mon, 12 Mar 2007 18:50:36 +0000 http://elevatorfactoids.wordpress.com/2007/03/12/what-is-happening-to-xtra/#comment-293 Excellent analysis there Lance.

Cheers

]]> By: Lance Wiggs http://lancewiggs.com/2007/03/12/what-is-happening-to-xtra/#comment-292 Mon, 12 Mar 2007 09:39:18 +0000 http://elevatorfactoids.wordpress.com/2007/03/12/what-is-happening-to-xtra/#comment-292 Accuracy is hard, as is deciding what it is you are actually measuring.

But again – the goal isn’t as much accuracy as it is common currency.

Sites that don’t publish their results (Zillion) clearly have poor performance to hide. See the ASA decision against Realestate.co.nz who tried to get away with pushing convoluted non-standard metrics on agents.

]]> By: Juha http://lancewiggs.com/2007/03/12/what-is-happening-to-xtra/#comment-291 Mon, 12 Mar 2007 03:35:04 +0000 http://elevatorfactoids.wordpress.com/2007/03/12/what-is-happening-to-xtra/#comment-291 Getting accurate stats from any counter seems nigh impossible. Alexa isn’t very good at all for instance, and Nielsen seems to undercount a lot. RSS feeds aren’t counted by Nielsen either.

]]> By: Lance Wiggs http://lancewiggs.com/2007/03/12/what-is-happening-to-xtra/#comment-290 Mon, 12 Mar 2007 03:32:04 +0000 http://elevatorfactoids.wordpress.com/2007/03/12/what-is-happening-to-xtra/#comment-290 I disagree – RedSheriff which turned into NetRatings is a single standard that we all (ad accepting online players) agreed and agree on. Rightly or wrongly. Confusing the ad agencies and clients with different metrics is the last thing the industry needs.

]]> By: Regan Cunliffe http://lancewiggs.com/2007/03/12/what-is-happening-to-xtra/#comment-289 Mon, 12 Mar 2007 02:16:28 +0000 http://elevatorfactoids.wordpress.com/2007/03/12/what-is-happening-to-xtra/#comment-289 Interesting stuff but I think it’s far from sad that Yahoo!Xtra’s traffic isn’t included in the NNR data. Hopefully this will indicate [finally] to ad agencies that there are other metrics options out there. Perhaps a little bit of competition in this market will be better for everyone trying to sell advertising online! :D

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