The NZMusic fade to black

It’s sad to see the gradual demise of NZMusic.com – a site that once had a commanding grip on the music scene in New Zealand.

Net Nielsen data

Traffic has almost totally dried up over the last two years to just 13% of record UB’s and PI’s.

Net Nielsen data

The forum, once the place for musos and fans, has been deserted, with the last posts hours or days ago. With a legacy of over 250,000 posts on the site, it’s a virtual ghost town.

NZMusic.com

Founder Aaron Dustin appears to have moved on, and the traffic and attention has moved to a little site called MySpace. If NZMusic had been up for it, this was their space to grab.

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