Comments on: BurgerFuel: value or not? http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/ NZ Internet, Media and Business Thu, 24 May 2012 22:24:35 +0000 hourly 1 http://wordpress.com/ By: TE http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-10122 Tue, 12 Feb 2008 02:59:21 +0000 http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-10122 Even though burgerfuel as a company has many things to work out, as a franchise in australia i think it can do very well. Firstly Aporto is very sydney based and difficutl to find in most other places in Australia. It is quite a different store (mostly chicken) and can already be found in two locations in NZ. Burger fuel is so different to anything we’ve got here in australia that i think it could do so very well… I just hope it comes all the way to perth!

]]> By: paul http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-2319 Sun, 15 Jul 2007 23:46:54 +0000 http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-2319 Unfortunately I think that burger fuel as a company really stuggle with there communication. This is seen in their badly constructed, written and designed prospectus as well as there promotional material.

To be a global brand communication is paramount, just look at the great job 42below do. Their communication is successful and so is the company.

Burger fuel going global. Good luck they will need it.

]]> By: greg bourke http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-2041 Sun, 08 Jul 2007 03:06:03 +0000 http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-2041 The doofer is hardly a foundation for transtasman let alone international domination.

Google ‘hamburger holder’ etc and you’ll find sevaral patents on the theme.

The feature on fraud in this week’s NBR reminds us that lack of material facts, glossy brochures, and charasmatic diversion do not make a sound business.

]]> By: sportsthought http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-1987 Thu, 05 Jul 2007 21:13:28 +0000 http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-1987 It’s a big risk for sure. But I think it’s worth a 1K gamble at least.

One of the most attractive things about BF is the doofer. Assuming they own the relevant patents etc, I think the doofer is a fantastic invention and one that in itself could generate some cash.

]]> By: Simon http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-1817 Fri, 29 Jun 2007 07:17:13 +0000 http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-1817 I have to agree again about the prospectus. There were too many pictures. They WILL likely be successful in getting students, their staff and the un-savvy to invest though…notice how low the entry is…just $1000.

I actually run a burger business in NZ as well and have just returned from a trip to Sydney. I was struck how many gourmet burger places there are in Sydney (and likely the rest of Australia). It felt a great deal more competitive there and people there seem much more active and savvy. That Burgerfuel is choosing to focus on an Australia expansion makes me worry whether they’ll survive the competitive pressure. There is one particular outlet I can think of that will compete HARD with them…Aporto. And these guys already have at least one store in Auckland, Mission Bay. Burgerfuel didn’t mention this chain when they mentioned potential competition.

]]> By: Lance Wiggs http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-1745 Tue, 26 Jun 2007 22:15:24 +0000 http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-1745 I have to agree with you Marshall on their prospectus. What a nightmare to read, and everything useful was scattered here and there through the document..

]]> By: Marshall http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-1741 Tue, 26 Jun 2007 20:22:13 +0000 http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-1741 Nice post, I was a bit put off when I downloaded their prospectus and found it mostly images and the rest fancy fonts. Talk about hard to read!

]]> By: En Avant » Blog Archive » BurgerFuel 2 http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-1740 Tue, 26 Jun 2007 20:02:18 +0000 http://lancewiggs.com/2007/06/27/burgerfuel-value-or-not/#comment-1740 [...] my earlier post on BurgerFuel, have a look at Lance Wiggs’s analysis on comparative fastfood businesses. Trackback [...]

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