Why not charge $40 for a pack of cigarettes

Via Freakanomics, it seems that for men US$222, and for woman US$94, is the true cost of a packet of cigarettes, when you add in the net preent value of the damage to your health and lifespan.

The public sector economist in me says that you should  step in when there is a big disparity between the price of something and its full externality-loaded value.

That means charging a tax on Carbon emissions so we can slow global warming, taxing  petrol to ensure there are less cars and less fuel used, and, yes, charging nearer to the real cost of those cigarettes.

While $222 is too high - people will just grow their own - why not change the paradigm, and make the cost $20 or $40 per pack? That’s really sending a strong message. Sure it will reduce tax income as we’d expect use to drop right off, but we are serious about health right?

5 Responses to “Why not charge $40 for a pack of cigarettes”


  1. 1 benkepes November 22, 2007 at 5:34 am

    Interesting post Lance - I guess it’s about identifying the “sweet spot” where the price is high enough to be a discourager but low enough to not cause a widespread blackmarket to develop

  2. 2 Scott November 28, 2007 at 2:02 pm

    Man, I’d hate to think how much it would cost to ride a nice motorbike with those economics!

  3. 3 Lance Wiggs November 29, 2007 at 1:49 am

    interesting Scott
    - actually Singapore tries to cost in externalities in vehicles by making people pay super high annual taxes. Some friends calculated it was cheaper to take a taxi each day from anywhere in Singapore to work than it was to own a car.

    Bikes pay a lot less of course - less congestion & emissions. Factoring in life expectancy would be interesting.

  4. 4 Gerald February 9, 2008 at 4:37 am

    If I knew you, I’d force you to smoke just one cigarette. Just to see if you like it. :)

  5. 5 Lance Wiggs February 9, 2008 at 12:59 pm

    Gerald - I’ve tried & I don’t.
    Thankfully.

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Disclaimer These opinions are my own, and not that of any of my clients, who often disagree with me but seldom say I don't have an opinion.

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