Property BS

It’s a certified Real Estate bust market, and you are a “successful property investor”. Do you:

A: do nothing - you got out long ago, when the signs were there.

B: frantically sell out of the remaining “investment” properties you own

C: What there’s a bust?

D: Start a property magazine and website.

Since this is a blog post, the answer is of course D: Start a Property magazine and website.

propertybook

Dumb move or inspired genius? Stick around for 10 years and we’ll know.

In the short term the 3 page “cool and convenient” website, early PR, and promised advertising campaign smells a little of reek of big money being directed against the proverbial wall.

Meanwhile giants Fairfax, NZHerald and Property Press are not exactly sitting on their hands, while online Trade Me Property and RealEstate.co.nz have carved up the market nicely.

Good luck chaps

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Disclaimer These opinions are my own, and not that of any of my clients, who often disagree with me but seldom say I don't have an opinion.

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