Comments on: Property BS http://lancewiggs.com/2008/05/06/property-bs/ NZ Internet, Media and Business Tue, 02 Dec 2008 19:38:41 +0000 http://wordpress.org/?v=MU hourly 1 By: » Property Book - the future of property advertising! - Unconditional http://lancewiggs.com/2008/05/06/property-bs/#comment-10570 » Property Book - the future of property advertising! - Unconditional Sat, 17 May 2008 08:37:28 +0000 http://elevatorfactoids.wordpress.com/?p=782#comment-10570 [...] sent out earlier this month - this was kindly highlighted by Lance Wiggs in his blogpost “Property BS“. The PR release makes some pretty amazing claims that I thought I would share, so that you [...] [...] sent out earlier this month - this was kindly highlighted by Lance Wiggs in his blogpost “Property BS“. The PR release makes some pretty amazing claims that I thought I would share, so that you [...]

]]> By: Alistair Helm http://lancewiggs.com/2008/05/06/property-bs/#comment-10569 Alistair Helm Sat, 17 May 2008 08:33:31 +0000 http://elevatorfactoids.wordpress.com/?p=782#comment-10569 Lance, Thanks for brining this to my attention. I am interested / amused that they are extensively advertising this publication around Auckland with what must be a $500k campaign. But the average man-in-the-street cannot find it (the book) - a clear case of advertising to capture agent interest and listings. Hook them in and then turn round and charge them once they have the content. As to their claims regarding the website - could have been innovative 10 years ago, but in this competitive marketplace you need more than "weekly email alerts"!! Lance,

Thanks for brining this to my attention. I am interested / amused that they are extensively advertising this publication around Auckland with what must be a $500k campaign. But the average man-in-the-street cannot find it (the book) - a clear case of advertising to capture agent interest and listings. Hook them in and then turn round and charge them once they have the content.

As to their claims regarding the website - could have been innovative 10 years ago, but in this competitive marketplace you need more than “weekly email alerts”!!

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