Great mousetrap, lousy website

These guys (Turtlepac) make petrol and inflation bags. The products seem to be very high quality, and come recommended by a bunch of people. I’m thinking of getting one to add capacity to my bike.

turtlepac

It’s a shame that the website is so unusable. Every product page is akin to a paper catalogue - nothing is clickable and PDF’s abound.

turtlepac

Looking for motorcycle bags? - It’s buried under the Sport Aircraft Portable Auxiliary Tanks and Collapsible Jerry Cans section. And the aircraftFerry section - neither of which are actually linked to, but from links I received in an email from them.

Some of those pages even will not vertically scroll in Safari. Or Firefox. I’ve never see that before. To view those pages I actually had to “email the page” from safari, and look at the page in Mac Mail.

Prices? no - we don’t show those on our website - we make you ask us for a quote.

turtlepac

Want to Buy now? - Well - just fill out the quote  form, incomplete with no drop down box for product type.

turtlepac

Want to pay? simply email your credit card number, and they will look after you. Yup.

Now surely these chaps are selling most of their stock through other channels, but when I see a business like this, all I can think of is opportunity:

  1. Opportunity to make some extra sales.
  2. Opportunity to save on customer handling costs.
  3. Opportunity to have thousands of people link to your products.
  4. Opportunity to take the company over, put in a decent website and then sell the company

3 Responses to “Great mousetrap, lousy website”


  1. 1 Miki June 27, 2008 at 1:35 pm

    I like the last opportunity!

  2. 2 tom June 27, 2008 at 2:33 pm

    same… seems like a sitter…

  3. 3 bloggy June 28, 2008 at 5:34 am

    When I went to the website, I noticed you could use your arrow keys to scroll up and down the pages.

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Disclaimer These opinions are my own, and not that of any of my clients, who often disagree with me but seldom say I don't have an opinion.

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