Excellent Samsung viral campaign

I was surprised to hear about my togs stealing exploits - but kudos to Samsung and their agencies for an excellent campaign.I received a link to a fake NZ news site….

Cleverly my details are inserted into the video, along with the name or the perpetrator that dobbed me in.

It all links back to a Samsung/Olympics site - with some sort of competition.

3 Responses to “Excellent Samsung viral campaign”


  1. 1 nope July 20, 2008 at 10:01 pm

    And whats the point? I mean they sure went to great lengths to take the piss out of you, but an excellent viral campaign? An excellent (and expensive) pisstake perhaps…

  2. 2 Lance Wiggs July 21, 2008 at 12:54 am

    nope - I do agree.
    It could be a campaign for any product at all - another great idea from an agency that really doesn’t necessarily add a lot to the brand. Still - it takes a lot for me to look at an ad - so it worked at least a little.

  3. 3 Bernard Hickey July 21, 2008 at 6:03 pm

    Lance,
    Do the right thing. Give back the togs. Learn to swim.
    Offer yourself up as a member of the motorcycle polo team…
    Now there’s a sport..
    cheers
    bernard

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