Comments on: Vodafone and data warehousing: A translation of that abstract http://lancewiggs.com/2008/07/21/vodafone-and-data-warehousing-a-translation-of-that-abstract/ NZ Internet, Media and Business Thu, 09 Feb 2012 09:02:16 +0000 hourly 1 http://wordpress.com/ By: Lance Wiggs http://lancewiggs.com/2008/07/21/vodafone-and-data-warehousing-a-translation-of-that-abstract/#comment-10927 Mon, 28 Jul 2008 17:57:20 +0000 http://elevatorfactoids.wordpress.com/?p=895#comment-10927 BI Strategist that quote refers to very different work in a very different field.

That work is about turning around businesses. Specifically it was about how businesses can dramatically simplify their approach to improving their results. Not a database in sight.

It’s a far cry from data mining and the like, but the the lesson of simplification or both focus and approach is true across both fields.

Even at huge US Credit Card bank where a lot of the leading edge stuff was and is developed (Talk to the Homeland security guys now I suppose) the tools were less important than the thinking.

]]> By: BI Strategest http://lancewiggs.com/2008/07/21/vodafone-and-data-warehousing-a-translation-of-that-abstract/#comment-10920 Mon, 28 Jul 2008 09:47:13 +0000 http://elevatorfactoids.wordpress.com/?p=895#comment-10920 I hope your current client is not asking for too much if that post demonstrates your understanding of BI and analytics technolgies…

“…and now helping out at level or two higher with some BI strategy work…”

]]> By: Lance Wiggs http://lancewiggs.com/2008/07/21/vodafone-and-data-warehousing-a-translation-of-that-abstract/#comment-10893 Thu, 24 Jul 2008 01:13:10 +0000 http://elevatorfactoids.wordpress.com/?p=895#comment-10893 Falafulu
thanks for the as always insightful comments. I had not heard of KXEN – my last really heavy duty experience was in the US at a huge credit card bank – and they were pretty wild users of straight SQL.

]]> By: Falafulu Fisi http://lancewiggs.com/2008/07/21/vodafone-and-data-warehousing-a-translation-of-that-abstract/#comment-10891 Wed, 23 Jul 2008 08:33:29 +0000 http://elevatorfactoids.wordpress.com/?p=895#comment-10891 I noted that Rachel Harrison is not a data mining analyst. In fact she is a statistician as far as I know. Most people confused between a statisticians and predictive modeling analyst (data-mining, machine learning, etc…) as the same thing. KXEN, SAS tools are more heavier towards predictive modeling / data-mining / machine learning than statistics. Statistics is more of hypothesis testing (deductive) while predictive modeling / data-mining / machine learning is more of discovery (inductive) and tasks as customer retention modeling is inductive, ie, to discover the retention pattern.

]]> By: Falafulu Fisi http://lancewiggs.com/2008/07/21/vodafone-and-data-warehousing-a-translation-of-that-abstract/#comment-10890 Wed, 23 Jul 2008 08:23:32 +0000 http://elevatorfactoids.wordpress.com/?p=895#comment-10890 data warehousing techniques to drive customer retention.

Data warehousing is not a technique for analytics. It is a storage for cleansed data to be used in data-mining. Data mining is the technique that drives predictive analytics.

I have to say that KXEN is perhaps the best predictive analytics vendor today (if not, they’re definitely in the top 3). I know (not personally) the KXEN CTO and founder ERIK MARCADE where we were part of the industry expert group that drafted the JDM 2.0 (Java Data Mining version 2) specifications for the official Java technology. There were 2 members from SAS that also got involved in the expert group.

I have to say, that data-mining is huge today including its adoption by corporations for business intelligence applications such as customer retention.

]]> By: Karol http://lancewiggs.com/2008/07/21/vodafone-and-data-warehousing-a-translation-of-that-abstract/#comment-10883 Mon, 21 Jul 2008 19:00:19 +0000 http://elevatorfactoids.wordpress.com/?p=895#comment-10883 LOL

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