Comments on: Ferrit beaten by who? Torpedo7, that’s who

By: eBay UK stacks it high and watches it fly « Lance Wiggs

eBay UK stacks it high and watches it fly « Lance Wiggs — Thu, 14 May 2009 22:10:46 +0000

[...] taken a leaf out of 1-day’s playbook and have launched a Daily Deal on their UK website. The idea is simple – offer a compelling deal from the homepage, drive traffic to the site each day and [...]

By: literarysoldier

literarysoldier — Mon, 12 Jan 2009 22:25:30 +0000

I was left wondering how Telecom expected the site to draw customers and, you know, make money. Apparently the people running the show were still wondering the same thing.

Ferrit General Manager Ralph Brayham is using the currently trendy “Global Financial Crisis” excusology, claiming that the success of the site was dependent on a constant stream of new retailers signing up to expand the product range, and the current financial climate was scaring potential retailers off. A more cynical observer might say that their business model was fundamentally flawed, and that someone has finally realised this and pulled the plug.

Whatever Telecom’s motivations were, soon Ferrit will be just a ghost on the servers of the interwebs, but there’s one thing we can all be glad about; we don’t have to put up with those god-awful TV ads any more.

By: Sol

Sol — Mon, 12 Jan 2009 20:43:20 +0000

It’s a pity that Ferrit’s out of business because it puts a negative slant on the success of e-commerce and e-business in this country.

Figures from the OECD show that New Zealand and Australia have a healthy B2C e-commerce spending per-capita.

I have had personal, insider experience of both 1-day and Ferrit. Both have ambitious e-commerce models, except that 1-day has a fabulous business model and a very user friendly, simple site, and Ferrit does not.

In our own e-commerce business, http://www.boomskateboarding.com, we have seen a growth of over 400% as consumers become more comfortable with online shopping.

Although Ferrit’s demise is something to lament for the industry as a whole, it is important to remember that there are success stories out there… and the old adage remains true… keep it simple and keep it real!

By: The reasons Ferrit failed « Lance Wiggs

The reasons Ferrit failed « Lance Wiggs — Mon, 12 Jan 2009 18:26:01 +0000

[...] [July 24, 2008] Ferrit beaten by who? Torpedo7, that’s who Where specialty store Torpedo7 first comes to my attention after matching Telecom’s Ferrit in some Netratings statistics. It was a poor showing for Ferrit. [...]

By: Organic Torpedo7 beats inept inorganic Ferrit « Lance Wiggs

Organic Torpedo7 beats inept inorganic Ferrit « Lance Wiggs — Mon, 15 Dec 2008 05:04:54 +0000

[...] media , telecom Tags: Deloitte 500, Ferrit, organic growth, torpedo7 A mentioned, we’ve covered Torpedo7 before on this blog. That was the surprising finding after Ferrit had been beaten by Torpedo7 in domestic [...]

By: Torpedo7 NZ’s fastest tech grower « Lance Wiggs

Torpedo7 NZ’s fastest tech grower « Lance Wiggs — Mon, 15 Dec 2008 04:05:46 +0000

[...] growing tech company in the Deloitte Technology Fast 50o Asia Pacific this year. We’ve covered Torpedo7 before on this blog, and it’s great to see their traffic numbers are being converted into dollars [...]

By: Daniel

Daniel — Tue, 02 Dec 2008 21:12:40 +0000

Ferrit is awesome. Right now, the are selling the iPod touch 2nd gen 32GB for $583.20 (usually worth $659). Thats a saving of about $80 and this is the cheapest price for a brand new iPod touch 2nd gen 32GB in the whole of NZ at the moment. It has always shown me a lower price than other stores especially for electronic items.

By: Paul Reynolds on Ferrit « Lance Wiggs

Paul Reynolds on Ferrit « Lance Wiggs — Mon, 03 Nov 2008 05:06:16 +0000

[...] Q. One word: Ferrit. With an investment north of $30 million dollars and traffic that is less than a deal-a day site and only slightly more than a shop selling parallel imported sports gear how can Telecom keep [...]

By: tylersdad

tylersdad — Sat, 26 Jul 2008 11:43:44 +0000

shall we lay bets on Torp7′s next marketing target.
i think they could well do a ‘ball sports’ -sell rugby,soccer,league,aussie rules, perhaps even cricket, gear.
it would seem a logical option for them.
or perhaps move the cricket into a ‘cricket,hockey, tennis,badminton,squash, section.
well thats 2 more tabs for them. if they see this and act on it – do i get a royalty payment !!!!!!
i think if they did it right they could perhaps move to a listing on the NZAX. i might be keen for a few shares in the IPO. it would have a better chance than the BFW that i got (and sold with only a slight loss).
they seem to have things better sorted than many other cycle sites that i monitor.

By: stuart

stuart — Sat, 26 Jul 2008 07:32:38 +0000

@tylersdad – I think the reason that Torpedo7 charges different shipping fees is that they only have two main shipping fees*: $7.50 for under $50, and $10 for anything over $50. So they might lose some money on shipping for some orders but then make up for it with the smaller orders. They’ve obviously done their sums and I’m sure they aren’t losing any money on shipping overall.

NZO only have one shipping fee as they can be sure that anything bought from them (just clothes) will not cost them more than $7.50.

(* Torpedo7 also have another shipping fee which applies to bikes and costs $50)

I also think that we’ll start to see Torpedo7 expand into more and more markets, but probably staying focused on the sports/outdoor markets initially.