Comments on: Goodbye Autotrader http://lancewiggs.com/2008/09/24/goodbye-autotrader/ NZ Internet, Media and Business Thu, 09 Feb 2012 09:02:16 +0000 hourly 1 http://wordpress.com/ By: Bazzap http://lancewiggs.com/2008/09/24/goodbye-autotrader/#comment-12015 Wed, 25 Mar 2009 20:23:05 +0000 http://elevatorfactoids.wordpress.com/?p=1084#comment-12015 Reports of AutoTrader’s death are exaggerated. There is still a print publication, but as you’d expect there is seemingly more emphasis on the online, which suits me just fine.
I have recently had the need to use Auto Trader to find a new or near-new car, and found a pretty impressive “New” section; way better than what TradeMe has.
It has a really slick interface (using Silverlight). You can drag and drop vehicles within the range of what you are looking for, then get reviews, online valuations (on my old car for trade-in), book a test drive etc. I can also see other ‘near new’ (mostly demonstrators) for sale from within the same section.
Frankly, I’m a bit ‘over’ TradeMe with their steep fees and inflexibility so I welcome some vertical market competition.

]]> By: billbennettnz http://lancewiggs.com/2008/09/24/goodbye-autotrader/#comment-11227 Tue, 23 Sep 2008 23:31:39 +0000 http://elevatorfactoids.wordpress.com/?p=1084#comment-11227 This could be bad news for TradeMe.

The departure of an incompetent competitor could pave the way for a new competent competitor. (What a tongue-twister of a sentence.) A well-run pure-play online car trader website linked to decent editorial could probably turn a healthy profit with just 20 percent of the total car trading revenue.

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