http://lancewiggs.com/2009/11/17/a-reskinning-is-not-a-panacea-dick-smith/ NZ Internet, Media and Business Thu, 09 Feb 2012 09:02:16 +0000 hourly 1 http://wordpress.com/ http://lancewiggs.com/2009/11/17/a-reskinning-is-not-a-panacea-dick-smith/#comment-14840 Tue, 17 Nov 2009 02:18:24 +0000 http://lancewiggs.com/?p=2101#comment-14840 think that sites bad, checkout http://www.noelleeming.co.nz for an prime example of online marketing gone wrong. or a site being run by a brand manager who has no idea about onlin conversion.

]]> http://lancewiggs.com/2009/11/17/a-reskinning-is-not-a-panacea-dick-smith/#comment-14834 Mon, 16 Nov 2009 22:12:04 +0000 http://lancewiggs.com/?p=2101#comment-14834 Great analysis there Lance. It probably would have been better all-round if DSE had tested this design off-line with somebody like yourself before going live. Looks like they’ve potentially spent a lot of $$$ on it.

]]> http://lancewiggs.com/2009/11/17/a-reskinning-is-not-a-panacea-dick-smith/#comment-14833 Mon, 16 Nov 2009 21:20:08 +0000 http://lancewiggs.com/?p=2101#comment-14833 Actually, the DVD section should be empty and in fact not even exist. Why the hell would anyone go to Dick Smiths for a DVD, especially when most Dick Smith stores are within stones throw of a Warehouse or JB Hifi. Sounds like they’ve got no direction if you ask me.

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