The surprising most popular email clients

I’m surprised by these results from Campaign Monitor, who track clients that open their emails.

Microsoft Outlook and Apple iOS/Mail have 27% of the market each, Hotmail, Yahoo Mail and Gmail combine to have 28.7% and the rest is trivial.

Android mail is clearly not really working, despite Google bragging about the numbers of devices. Gmail is also a lot lower than I had thought.

But it’s Apple iOS devices and Apple Mail combining to be equal to Microsoft Outlook that provides the real surprise to me.

About Lance Wiggs

@lancewiggs
This entry was posted in NZ Business. Bookmark the permalink.

10 Responses to The surprising most popular email clients

  1. Dave says:

    Aren’t these just the platforms with the least effective antispam? ;-)

    Also in the fine print: “The email client a person is using can only be detected if images are displayed. This can give an inflated weighting to email clients that display images by default, such as Outlook 2000 and the iPhone. It will also provide a lesser weighting to those that block images by default such as Gmail and Outlook 2007. ” Android email and the Android GMail client also don’t display images by default.

  2. Graeme says:

    I’ve done a similar analysis on client usage with various email campaigns and find various based on client profile. For example; An Industry Training Organisation has 47% Outlook, and 11% Apple. Medical Organisation;20% Outlook, 32% Apple (14% Iphone!), Arts org; 18% Outlook, 30% Apple, Mining; 60% Outlook, 9% Apple. Samples of 2,000.Quiet a range there

  3. Stuartm says:

    As Dave pointed out, the devil is in the small print… That chart should be re-labelled: “Least Secure Email Clients”. :-)

  4. John says:

    But aren’t Outlook and IOS used for checking Gmal or Hotmail, so their numbers are inflated…

  5. Tony says:

    More iPhones than gmail users?? naaah

  6. Pingback: Mail Reading Software « dispatches

  7. Mike says:

    I use my iphone and ipad to check my gmail personal and at work we use gmail as well and have that setup – so 2 lots on same device – works perfectly – and really makes the apple bit meaningless as its not a email platform, just a tool to access it – should have Laptop or PC on this list as well it would be top of the list. .

  8. Pingback: Setting up Gmail POP and Apple Mail 5.0? | Fake Asininity

  9. Hello,

    I wanted to offer you an opportunity to generate traffic for your site, provide SEO benefit, and help provide you an advantage over your fellow software blogs by featuring your blog in our comparison engine that receives over 2.5 million unique visitors a month.

    Our blog comparison has many of the top software blogs already included and after reviewing your site, I would love to add you to our blog comparison. Please get back to me if you would be interested in this, and I will gather the necessary information to get your listing up and start sending some traffic your way!

    Here’s a little info about our comparison engine: Findthebest.com, a unique comparison engine founded by former DoubleClick founder Kevin O’Conner. Funded by prominent venture capital firm, Kleiner Perkins Caufield and Byers, this Santa Barbara based start-up allows consumers to make quick and informed decisions on all sorts of topics (including blogs!) in an easy to use side-by-side interface, created through an unbiased data-driven algorithm. We have over 2.5 million unique visitors a month and our 2010 launch was even featured in popular sites like TechCrunch, The Huffington Post, and More.

    Also, if you are in need of content for your blog, our software category makes it really easy to find the best antivirus, video editing, project management, personal finance, or many other types of software. If you find value in sharing our service with your readers, we would love to be featured on your site. I’m sure you are very busy, so we could even write a guest post for you if that would make your life easier.

    Looking forward to talking,

    James

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s