There’s an election on – so how are the parties doing based on their website design?
(Click on pictures to see larger versions)
National is stuck in the past, cluttered but have a very crisp business-like approach. No glitz and glam here, though they do want to play videos at you.
The site feels old – and Enlighten Design needs to pull it into shape.
Their list of MPs is long long long, but at least it’s easy to find the one in your electorate. (click to view
The page per MP is pretty stark and businesslike. No personal anecdotes here.
Labour has entered the new age with their simple approachable website – above the fold at least. Well done &some and String Theory and certain sub-contractors I know well.
It all gets a bit messy as you scroll down though.
And “Maryan Street” isn’t looking too flash:
The worst is that clicking on the MPs tab brings you into the previous generation website. It’s like a parody – only it isn’t.
The descriptions for each MP are nice and verbose, albeit in the old format and without any structure. I’m not going to read it.
The Greens are cluttered – and very Green. I like that they don’t use flash. However the news section is just too busy so I’m not going to read it.
They only have a few MPs listed – there’s an election on you know…
The ACT website homepage is long on people and short on policy, which is not going to win my vote. Not that they would anyway.
The Maori Party website is strong – but the homepage is policy free. I guess if you have to ask then you are in the wrong place.
What we want
We expect websites to have deep information, but show the important information up front. We exepect not to have to think about what to read or do when we arrive at the website – lead with your best shot.
The key content should be easy to find – decent bios of all MPs, the policies the party is campaigning on, the deeper policy statements and where I can meet my candidate.
I, like many others these days, don’t drive much, try not to look at billboards when I do drive (a motorbike) and don’t really read the paper or watch normal TV. So a decent website is pretty much the only way for me to find out about the parties – and overall I am really left in the dark.
But there are still 46 days and a Rugby World Cup between now and election day. Plenty of time.