Tag Archives: Better by design summit 2010

Better by Design CEO Summit videos

Posted on February 17, 2011 by

The videos from the 2010 BBD CEO summit are up. The conference was superb and I do recommend viewing these edited videos. Rob Fyfe: Air NZ’s journey. Strong mesage and well delivered Ingrid Fetell – Human Factors – IDEO. How … Continue reading →

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Better By Design CEO summit notes – Day 2

Posted on November 8, 2010 by

Day 2 from the BBD CEO summit. Jeremy Moon  restarts. Reminds that the purpose of design is to guide the user to a certain behaviour. Reintroduces Stefan’s model from yesterday Cause→ culture→ Customer experience:→Sum(Comms, Brand, Channels, People, Physical environments, Service, … Continue reading →

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Better By Design CEO summit notes – Day 1 note 3

Posted on November 3, 2010 by

Last note of the day Alan M Weber, Co-founder Fast company Change and leadership are the themes of our time. Profound need for organisational change to address fundamental shifts in global realities Sees the world is full of VUCA – … Continue reading →

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Better By Design CEO summit notes – Day 1 note 2

Posted on November 3, 2010 by

Next up at the BBD summit was a panel giving feedback from the CEO tour of the SF Bay area, lead by Stefan Preston. 25 people got to see all the awesome companies including Google, Facebook, Mozilla and IDEO. (Yes … Continue reading →

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Better By Design CEO summit notes – Day 1

Posted on November 3, 2010 by

These are very very rough notes from the Better By Design CEO summit, being held as I write these on Wednesday and Thursday 2nd and 3rd of November. Judith Thompson, who has lead the NZTE BBD team for five years … Continue reading →

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