Tag Archives: Better by Design

Better by Design CEO Summit videos

Posted on February 17, 2011 by

The videos from the 2010 BBD CEO summit are up. The conference was superb and I do recommend viewing these edited videos. Rob Fyfe: Air NZ’s journey. Strong mesage and well delivered Ingrid Fetell – Human Factors – IDEO. How … Continue reading →

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Better By Design CEO summit notes – Day 2

Posted on November 8, 2010 by

Day 2 from the BBD CEO summit. Jeremy Moon  restarts. Reminds that the purpose of design is to guide the user to a certain behaviour. Reintroduces Stefan’s model from yesterday Cause→ culture→ Customer experience:→Sum(Comms, Brand, Channels, People, Physical environments, Service, … Continue reading →

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Better By Design CEO summit notes – Day 1 note 3

Posted on November 3, 2010 by

Last note of the day Alan M Weber, Co-founder Fast company Change and leadership are the themes of our time. Profound need for organisational change to address fundamental shifts in global realities Sees the world is full of VUCA – … Continue reading →

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Better By Design CEO summit notes – Day 1 note 2

Posted on November 3, 2010 by

Next up at the BBD summit was a panel giving feedback from the CEO tour of the SF Bay area, lead by Stefan Preston. 25 people got to see all the awesome companies including Google, Facebook, Mozilla and IDEO. (Yes … Continue reading →

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The amazing Festo

Posted on February 17, 2010 by

At Equip Design Integration we like using Festo as a benchmark company. They make pneumatic equipment – beautiful pneumatic equipment: Do check out the Festo US website for more, but for now enjoy the flying penguins. <update – now beneath … Continue reading →

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