Tag Archives: usability

Dell’s descent into usability hell

Is the Original Dell.com homepage better or worse than the current one? The original page let you go directly to what you wanted – be it to buy a particular type of computer, get service or check your order. It … Continue reading

Posted in NZ Business | Tagged , | 3 Comments

Neither beautiful nor usable

Seen the Review your Website page before? Wondering what it is all about? Wondering why it ever existed and was so ugly? It was an experiment. I put the Review your Site page up to see whether it would be … Continue reading

Posted in NZ Business | Tagged , | 7 Comments

Enrolling in Budget’s Fastbreak is Easy!

Actually – No – it is not. Making people print out a PDF and mail it back to you to register is no longer acceptable. It has not been acceptable for years. Avis does a bit better, as does Hertz. … Continue reading

Posted in Air Travel | Tagged , , , | 1 Comment

Make it easy for me to leave you – unsubscribing

Like Rowan, I’ve been unsubscribing from a lot of list emails recently. Let’s see what we can learn from the process. The Good The best email subscriptions are easy to unsubscribe from – requiring a simple click from inside the … Continue reading

Posted in Internet Business, Trade Me | Tagged , , | 1 Comment

How to do great web usability – iinet example

iinet have a fantastic new website for new customers. Try it –  go through the process to sign up for a service (use 6160 for Fremantle’s postcode). The front page is simplicity itself. Then it’s straight into questions that you can … Continue reading

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