A watch-radiation dectector attracts mirth on gizmodo, and perhaps justifiably so. However considering the difficulty that various authorities are having installing industrial scale radiation detectors in airports and ports, perhaps issuing a portable detector to all staff could a cheaper alternative. It also changes the security paradigm from relying on technology run by barely trained …
Monthly Archives: December 2006
Adwords and the long tail
It seems, and I’ve been hearing this from Google themselves as well as from blogs and other companies, that buying up the long tail of google search terms is an efficient way to get customers. This means mining your site for the search terms people use to get there, and even using a tool to do …
How to fight poverty
Absolutely stunning article by Tina Rosenberg in the NYTimes on how to fight poverty. Sadly it is behind their paywall, which is reprehensible considering its import. The people care, Governments do not Not only is US foreign aid pathetically small versus it’s GDP, but 39% of it goes to military aid to Israel, Egypt etc, …
Still no word…
…on the fate of the Trust and Safety Christmas tree. The kidnappers have promised to slowly de-branch the tree if their demands for home cooked produce are not met… Disturbing. Very disturbing.
Apple pre-paid revenue
Rod Drury asks what if Apple had major pre-paid revenue. They do have some – from the iTunes music cards. The cards are great for gifts, and also if you want to get content not available here – such as TV shows and movies. Whenever I’m in the US I pick up a card and …
shoe sizer
so simple. A wonderful use of technology – 6 cameras and some smarts combine to give an accurate 3d map of feet – which lets shoe stores sell more…
Christmas tree kidnapping
The Trade Me Trust and Safety team Christmas tree was kidnapped – they received this rather disturbing video a day later…
Companies that don’t get the internet that should
Internet Bureau was an early entrant into the NZ online advertising game, and they successfully acted as an intermediary between advertisers, advertising agencies and websites. They should have a great website. It should allow advertisers to book ads, to understand what makes a good ad, how success is measured, and what the overall online spending …
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Apple NZ Store open, Renaissance still doesn’t get it
What staggers me about the Renaissance email I referred to earlier, is that nowhere in the email do they refer to the iTunes & Apple.co.nz store opening. Even worse, I can’t see any reference to Apple.co.nz or iTunes on the Renaissance website. I understand that Renaissance probably don’t clip the ticket on Apple sales through …
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NZ Renassance Apple Store closed
Just got an email from Renassance – Apple’s local distributor. I really really hope this means Apple will enter the market with their own store, but I am afraid not. Renassance’s store did have pretty lousy service so it’s not such a bad thing, but they did have the apple.co.nz/store site. turns out iTunes has …
Wasted online advertising spend
Here’s a classic example of what not to do. Repco, a parts supplier, has started advertising online. Good. They purchased this (flash) banner. OK I supose. But the banner links to an ugly catalogue designed for print – the same catalogue no doubt that is in everybody’s mailbox. And yes – there is no way …
Why online ad spend is low in New Zealand #2
So NZ has low broadband penetration, which means kiwi’s spend less time online, and have less desire to click on random advertising links. But that is not the full story for the paucity of media spend here. 3: The lack of eCommerce players Aside from Trade Me, the airlines and banks, New Zealand has had …
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Why online ad spend is low in New Zealand #1
So Australia has a per population online media spend of 3 times New Zealand. That’s a huge difference for 2 economies where the GDP/Capita differs by only 30%. Let’s look at some likely reasons for that difference: 1: Internet penetration Actually New Zealand is doing just fine – with 76% of the population online versus …
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Latest DC Jeep accessory
Thanks to Steve Markham for the picture….
NZ online ads spend has world’s highest growth
According to the latest stats from WARC (and via my father Glen Wiggs), NZ had the highest year on year growth for online advertising expenditure last year. NZ online ad spend rose by 184.8%, well in excess of number 2 Lithuania, at 69.4%. Next was the UK, where online ad spend growth was a solid …
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Lance Wiggs 