Addictive. Very addictive – I’ve managed to donate 1830 ‘grains of rice through the UN to help end world hunger’.
However I’ve only managed to get to level 44 – and then only once. There are 50 levels.
Here’s the deal. Each time you get an answer right, 10 grains of rice are donated through the UN. The money comes from the displayed ads – and the advertisers are solid brands, as you can see.
Here’s the issue:
There have been 1.2 billion grains given out so far. That’s 120m correct answers – call it 130m pageviews.
At a CPM ($ per 1000 impressions) of, say, $20, that’s $2.6 million in income. At a CPM of 10 that’s $1.3m. <update – apparently these are way too high> They feel like a good range, but really I’m just guessing here. Does anyone know what sort of rates these guys would be paying? I’m confident that the revenue is at least $1m though – it could be much higher, but as you see, it will not be lower.
Rice is light: 1000 grains is about 26 grams, so 10 grains is about 0.26 grams.
Rice is cheap: 1 bagged metric tonne is $350, FOB (in the ship) at source.
So 1.2 billion rice grains is about 3,120 tonnes <update – wrong by 2 magnitudes>, or $1.09m FOB.
Therefore the site owners are making everything above a CPM of about $8.
Advertisers – if you are paying more than that, then you are enriching one John Breen [update: dead link removed], who is a very smart cookie who just happens to have also collected $1m for global poverty efforts.
I love this, and I love the moral dilemma aspect as well. Is it right to enrich John Breen when you are also enriching poor children?
My answer is yes – as the $1m worth of rice is $1m more rice than the UN had before, and you’ve had some enjoyment along the way. Your opinion may differ, and perhaps John Breen is a non profit, and the funds channeled to worthy causes or business building?
thanks for the comments picking up the rather undeliberate errors. I’ve now corrected them and put in the latest numbers