Via Stuff, and the SMH, a headline that seemingly spells bad news for the iPhone in Australia: “iPhone not so multimedia friendly in Aust”
The article goes on to say that the iPhone is unable to play many of the Telco giants mobile offerings, such as Vodafone Live, Telstra’s Big Pond TV or Optus’ ringtones or mobile TV channels.
So what. The news is that these services are not really wanted – and have only been used to date because it has been too hard and to expensive to do anything else with your phone. This walled garden approach went the way of AOL years ago in internet space, and so it should in mobile internet space.
I’ll keep saying this forever – Telecom, Telstra, Optus, AT&T and Vodafone should stay out of the content game and in the provision of decent network game. As soon as they enter the content game then they are competing against the entire internet – and that’s a game they will lose.
The internet ISP’s are increasingly realising this – witness the gradual demise of Xtra’s web services in NZ, and the strong and getting stronger IINet in Australia, who concentrate on service delivery.
It is beyond time for the mobile operators to go simple, and lose the content.
The market is open for the IInet of mobile: Simple pricing that changes automatically as you change usage, cheap fixed price international roaming, and all you can eat (international) data.