How to write a promo email – Apple sets the standard

It’s a great product – but I really don’t think my Mother will use an iPod touch, and I really don’t think Mothers day in an economic downturn is the time for Kiwis to give expensive presents.

However  the email is so nice that you just want to click:

Apple just gets these promotion emails exactly right – you can tell there is considerable design and language effort that goes into them. Let’s have a look at a few from the last year or two. I challenge you not to go to the Apple store and  peruse some of the goodies on display.

While you are looking – think about your own personal and business emails. Are they up to standard? Are they reflecting what you want your company to reflect?

Trade Me can hold their head high (e.g. Mod’s Motors is beautifully written and produced) but not many others come close to this. Why not give it a go?

So Pink

Christmas is red and white

Boys valentines

Christmas season begins

Cheap offerings for Kiwis

Oh-err

New books

This had some localization issues – a version went to NZ where Treasures are a nappies/diapers brand.

Floating

This one worked on me

Mac Pr0n

Edu.mac.ate me

Even newsletters are done well. Thus is a sales brochure really

Uber cool

Nerd mail

Even iPhone dev emails are beautiful. This was from a year ago.