Cadbury is already in trouble with New Zealand consumers – so the last thing I expected to see was something else to make me annoyed. First my mouse turned into a paint brush…
..and then the entire page was covered. Stuff – are you are letting the cash get in the way of the service to customers? The site made me annoyed today, and I didn’t read a single headline let alone click on any articles (I wrote this instead.)
The homepage was covered by a product from Cadbury – a brand in decay. In fact when I look at Cadbury chocolate in stores these days I actually feel a little ill. That’s because they are now using Palm Oil as a fat, and Palm Oil* is horrible stuff – at about 50% saturated fat it more closely resembles animal fat rather than normal vegetable oils. Despite a good FAQ on the Cadbury website I just no longer trust the brand, the products and certainly not the corporate advertising. I’d rather see advertisements that addressed these fundamental concerns rather than a campaign that frankly strongly resembles something a team I was part of successfully pitched during my Promotion Management class at Massey many years ago.
So – a brand that makes me feel ill covering up the news. How does that make me feel about Stuff? Well – I hope they were paid well for it.
*There are many other concerns with Palm Oil, some of which I agree with – and you can read more on Wikipedia.