Apple sent through a promotion email the other day – pitching the new version of We are the World.
There was though, a problem when I clicked through:
“Their heart is in the right place but this song is terrible.”
“This new version, borne out of hubris and greed, features Auto Tune and rappers going yo-yo-yo over a five-year old backing track. In an effort to throw together numerous artists and cash in on a tragedy, they forgot the harmonizing that made the original distinct.”
Two out of the three reviews on the linked to page were very negative:
Meanwhile the song has an excellent 4.5/5 star rating, from 7475 reviewers (this is the US store).
So would your business link through to a product page with potentially negative customer reviews? Would you massage the results? Should Apple?