A few of us* founded Groupy Deals earlier this year, and we went live over Queens Birthday weekend. It’s going really well.
Check out the GroupyDeals business site as well.
*Groupy Deals was founded by Scott Kitney, along with Andrew Hunt, Fay French and myself.
Groupy Deals is following in the footsteps of Groupon – a US business that has managed to dominate the US market for daily service-oriented deals. They also managed to raise US$135m in 3rd round funding at a valuation of $1.35 billion – a feat which garnered a lot of global attention.
Alas we are not alone.
So it’s no surprise that we were not alone in our idea to copy Groupon. Our competitors include DailyDo – an Auckland based crowd, DailyOffer – another Auckland crowd, and APN/Bradley Media <edited – thanks Shane> backed Groupdeal, which is yet to launch. We are quite disappointed with that last, err, group, as our business name of Groupy Deals Limited and our business site (GroupyDeals.com) are very similar to their proposed trading name. It was close, but we were first, and we’ve asked them to change. <update2 – they have – thanks Shane and the team.>
We think we are going well. Since launching 2 weeks ago we have had some cool deals, and sold 190 coupons for services. The businesses love it as they get new customers to try their services, and customers love getting great deals – and trying those new services.
Our next step is to launch in Auckland and other cities. If you’d like to help, and you can sell, then please get in touch.
So what are the secrets of starting a GroupOn clone?
Well – you need great deals, a good number of fans that are looking for great deals, and a simple to use website.
We have great deals in Wellington, found by our own super sales person – Fay French. We integrate with Facebook well, have our own Facenook pages, such as WellingtonGroupy, ability to like a deal and good conversations. We have also given away a bunch of credit to people referring friends – payable when those friends also buy a deal.
In the spirit of open competition, and fairness, here is the site along with some annotations. Please – if you are a competitor I am sure you can do it better your way. Really ;-)