Once again Air New Zealand has not partnered with Trade Me for their annual charity auction.
As I’ve said before this myopic decision decreases the amount of publicity, revenue and mojo Air NZ receives from the event. Auctions will sell for less, less people will se them and the brand association with Sella cheapens the Air New Zealand’s experience.
In airline terms this is the equivalent of Trade Me choosing Jet*Star for all of their corporate travel, or the New Zealand Government making Qantas their preferred airline.
It feels like some horrible politics inside Air New Zealand gets in the way of the right decision. Perhaps someone has a bee in their bonnet about Trade Me, and are making poor decisions.
Whatever the reason the custodians of the Air New Zealand customer experience should take note.
<update. Following the first comment below let’s put this in perspective. This is the relative market share between Trade Me and the number 2 auction site, as seen in Trade Me’s prospectus. It’s pretty clear that going with someone other than Trade Me is a difficult business decision to rationalise.>