Online Dating – at $3,500 a year

Match.com’s new Platinum service is not a bargain at $3500 a year. They promise personalised matching with  Match.com members and (eventually) with other Platinum members.

The high end of the dating market really is limitless – personal net worth is not really material when it comes to meeting and marrying the perfect partner. The USA has over 7.5m millionaires (in 2004), so it doesn’t take too many of them to be single to make premium match-making services work.

Meanwhile New Zealand’s market is too small (and poor) to support the super-premium services – there are only so many wealthy people, and besides, it is still very uncool for Kiwi’s to flaunt wealth.

Published by Lance Wiggs

@lancewiggs

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