A couple of Aussie groups are predicting increases in Australian Newspaper advertising spend this year. The Newspaper Works is predicting a 2.2% lift, while Fusion Strategy are predicting a suspiciously precise 1.48% lift.
Umm – from the same article newspaper advertising revenue FELL last year in Australia by 6.3%. Sure there may be a slight dead cat bounce, but we all know which way newspaper ad revenues are heading these days, and to predict otherwise is either brave or foolhardy.
Lance Wiggs 