Bad news.
Rupert Murdoch has said that wsj.com will ‘greatly expand and improve’, but that fees will still apply for full site access, and may even go up. There will be some free access for non-paying subscibers, along with a “strong offering” for paying subscribers. Let’s hope that are not copying AFR.com.au, and let’s hope that this latest in a series of pondering statements from Murdoch will change.
The WSJ.com has 1 million subscribers now, which is great income for Murdoch at $99 per year for online only, and $49 for those that already get the print edition. It’s hard to argue against a price increase for those locked-in million, as they’ll largely pay whatever they have to. However, a free model will allow the readership to greatly expand globally, and advertising pays pretty well these days.
The decision on what to put into the paid and what into the unpaid buckets is everything, and one that is all too easy to get wrong.
Lance Wiggs 
Lance, maybe you were just wrong?
LikeLike
quite likely…..
LikeLike
Wendie will have him squeezing out every possible penny in EBITDA. I think she was actually paying attention in Sharon’s lecture on price discrimination
Oh BTW Valentines is right around the corner ;-) found a good florist down under
LikeLike