Punakaiki Fund – The end for now

We sent the below to investors on Friday. Thanks are due not just to investors, but also to everyone who supported us.

In particular though are our suppliers. We were amazed at the excellent support in particular we received from Buddle Findlay (Sacha Judd), Lee Ter Wal Design (Baruch Ter Wal), Pursuit PR (Paul O’Leary) and COrr Communications (Catherine Orr). 

The website, prospectus documents, events and communications were superb thanks to these folks, who all understand early stage companies as well as the bigger end of town. You would do very well to send work their way.  

Dear investors

Wayne, Sandy, Chris and myself are grateful for your support.

However we regret to advise that we will not be proceeding with the capital raising and allotment of shares in the Punakaiki Fund Limited as we have not raised the minimum amount of $5 million.

As a result of the fund not going ahead, we will return all application monies to investors. A payment advice for the refund is enclosed.

We received, in the end, 368 subscriptions for a total of just over $3.33 million, well short of our $5 million minimum, let alone the $20 million target. I am still confident in the demand from emerging companies for smart funding, and very disappointed that we are unable to help any of the very long list of high quality companies who were attracted to our fund.

We crafted a company and management team to be expert at doing the job of finding, investing in and helping early stage and growth companies.

We were raising money strictly in accordance with the FMA’s public offering rules, so we could not identify any targeted investments, as doing so would mean providing full financials, often well before a deal was done.

We also could and did not say that I estimate my own, largely unrealised, returns in the sector at over 900% since 2007, at a rate of over 70% per annum. Nor could we say that under 5% of that capital invested resulted in absolute loss. These figures are dramatically different from venture capital and angel club norms, and would have helped show just how different Punakaiki Fund might have been.

In a public offer like this it’s critically important to only say things that are verifiable, as it means things are clearer and fairer to investors. But that makes it hard to get our message across.

Our thanks again. Perhaps we can continue this journey in another form at another time.

Lance Wiggs
Punakaiki Fund Limited

Taxpayers Union: Teaparty wingnuts or rational economists?

Today saw the launch of the strangely named Taxpayer’s Union, a lobby group aimed at “giving taxpayers a voice in the corridors of power.”

Given the taxpayers, that’s all of us, already have a voice each three years and through various processes, the Taxpayer’s Union deserves a bit more scrutiny. Are they rational economists looking to help make government more efficient, or is it a right wing shop looking to promote the selfish interests of wealthy people?

From their Q&A page:

Our objectives and aims include:

To give taxpayers a voice in the corridors of power;
To educate New Zealanders against excessive and wasteful government spending;
To scrutinise government spending;
To publicise government waste;
To promote an efficient tax system; and
To increase transparency and accountability of government spending.

None of that sounds too bad at first read, but “excessive and wasteful government spending” could mean being smart about the details, or it could be code for “no more welfare but yes more roads”. Similarly “promote an efficient tax system” could mean reduce all taxes to rich people, or it could mean reduce the administrative burden of collecting tax. Or, as @farmgeek mentioned, it could be making sure that we are collecting our fair tax from offshore based corporations indulging in tax jurisdiction dancing.

The first initiatives of Taxpayers’ Union may give some clues:

Promote an ‘Armchair Auditors Act’, modelled on legislation enacted in some U.S. states, where all transactions over a de minimis amount are searchable on an online database;

Promote legislation strengthening the Official Information Act.

These are great. They may lead to petty chasing of ministerial expenses, but overall the more government data we can get into the public domain the better. (It seems they already have ours.)

Identify and expose the most flagrant examples of government waste;
End taxpayer funded corporate and union welfare;

The language here is problematic with “flagrant examples” and “corporate and union welfare” smelling a little inflammatory and feel-good stuff for the right, but not really adding to the overarching goal of evidence-based lawmaking. This is potentially very selfish stuff, but a lot depends on the cases they bring forward.

Expose and halt the significant public funding that lobby groups receive to campaign and lobby government for pet policy and law changes;
Promote legislation requiring local referenda for any increase in real per capita rates

These feel more selfish. I’m guessing that the money funding campaign and lobby groups is generally primarily for NZ’s social benefit, and that the TaxPayers Union has some specific targets in mind. The details matter, but just as we provide defence lawyers, so should we also give those without a voice the ability to be articulate in the halls of power. Lose the voices, and sooner or later the laws will swing in the direction of the hard right.

And local referenda are simply dumb dumb economics, as a cursory glance at the USA’s State of California will show. We elect politicians to make tough decisions on tax, and our system works as it removes the personal incentive to pay less tax in favour of ensuring that the long term benefits and public goods are delivered. This is short sighted selfish wingnuttery and is deal killer for me as it implies a lack of rigour.

A quick search found this record of requests received under the Official Information Act, from the Clutha District Council Agenda for August 2013.

What’s interesting (and credit open data from the council for this) are the other names surrounding David Farrar, Stephanie Morrison and Jordan Williams, all of whom are part of the Taxpayers Union crew. But also on that page are Matthew Beveridge, the ex VicNats Deputy Chair and executive member for Lower North Young Nationals and Aaron Letcher, a National Party aligned member of the University of Waikato Council and Waikato Student Union president. I suspect Aaron, asking about travel costs for an area well away from his purview and Matthew, who is fishing for spend on fireworks displays and flower arrangements amongst other things, are part of the wider team. Also on the page were Jamie Morton of the NZHerald, who is based in Tauranga looking for rates changes and Vanessa Forrest, a producer from Campbell live, was asking about churches. we will give them a pass, and wait for their articles to emerge. On the next page was a Rebecca Green, asking about post 1940 buildings on the heritage list, so we will see where that ends up.

I will note that the burden placed on that little council by the team is quite high, and hope they are aware of their impact. I wholeheartedly agree with the approach that all government data should be online (including our housing data that is currently sold) so that government bodies are saved from the burden of OIA data collection.

Overall I’m willing to wait and see what the Taxpayers Union comes up with, but with a core aim to “lower the tax burden on New Zealanders” and a focus on uncovering scandals it feels like a economically lightweight single cause group. It seems to lack people from parties other than National, accepts anonymous donations (giving instructions as to how) but has a $5 joining fee – which smells potentially of rich people paying for astroturfing. I really hope this is not be the case, but that’s what I’m seeing at the moment. Sorry David Farrar.

However compared to the craziness in the USA this very mild (not that it makes it right). For comparison here are the Tea Party’s 15 Non-Negotiable Beliefs. Imagine having this lot in control of parliament, and remember that they started out as an astroturf organisation that sounded almost rational.

1. Illegal aliens are here illegally.
2. Pro-domestic employment is indispensable.
3. A strong military is essential.
4. Special interests must be eliminated.
5. Gun ownership is sacred.
6. Government must be downsized.
7. The national budget must be balanced.
8. Deficit spending must end.
9. Bailout and stimulus plans are illegal.
10. Reducing personal income taxes is a must.
11. Reducing business income taxes is mandatory.
12. Political offices must be available to average citizens.
13. Intrusive government must be stopped.
14. English as our core language is required.
15. Traditional family values are encouraged.

Doing Business well, but we still do it better

The World Bank Group’s Doing Business report for 2013 is out, and New Zealand is again ranked at number 3.

I’ve highlighted on our report, below, the areas where we are clearly behind. However even in the areas where we do well, such as opening a business, we can do a lot better. It’s not just the government that needs to improve either – try opening a bank account for a new business – a process that seems to have become worse, not better.

This year introduces a new measure, connecting a 3 phase electrical circuit to a new warehouse, and New Zealand ranks an appalling 45th. That’s an indictment on several players no doubt, and I hope this is sorted quickly.

Another area to improve is paying taxes, which is measured as a combination of the number of business taxes to pay, the administrative burden to pay them and the rate. Let’s not touch the rate just to climb global ranks, but the administrative burden can certainly fall for businesses, especially employers. Private enterprise has a place here as well, with Xero and bank integration with IRD (potentially) making things a lot easier.

Overall our Doing Business ranking continues to be a great story that reflects some of the strengths about living in New Zealand. Long may we continue to improve.

 

<Update>

I see now that we were stung by the ACC component of tax. I wonder whether the accident management and costs were included for other countries – I doubt it. The time burden, set the same as GST, seems high to me, but I’m not sure what the burden is like for all.

I’d also wonder what tools that are used – with Xero and online filing and payment the burden drops a lot.

The not so free coffee

For now I have to focus on activities that will earn back some of the lost earnings and investment in trying to get Punakaiki Fund off the ground. 

One intent of Punakaiki Fund was to fund my time spent helping companies to grow, an activity which I really enjoy. Meanwhile a byproduct of the fund raising process was a sharp increase in the number of companies wanting help, and so now I find myself overwhelmed by potential free work and in debt.

So unfortunately for now I’ll be taking a tougher line on helping companies for free, and I apologise for that. My commercial rates are similar to those of a senior law firm partner, although I will consider discounted rates or equity for selected companies.

Innovation and Failure – IITP speech

On Friday afternoon, just as Punakaiki Fund was closing well short of the $5 million minimum, I gave a speech (video) to close out the IITP annual conference. I was asked to talk about innovation and to be inspiring as the conference ended.

It was a tough call as the spectre of a public failure hovered over me, and as I felt even more disappointed that we would not be able to fund any of the many great companies who need smart money to accelerate growth.

But then I realised, as I put the speech together, that despite the failure of Punakaiki Fund, and of Pacific Fibre before that, that I’m proud to have been involved in both endeavours, that they both proved a market need and that I’ve learned a vast amount while staying true to my own standards.

I asked the audience members to consider whether or not they are working for an organisation that is seeking to change the world, and almost nobody could say that. Only a third could say they were working for an organisation seeking to improve the lives of their end users, which I find quite sad. I challenged everyone there to lift their standards, and to work within their business to change the world, the country and their end users lives – or to get out. The future economy of New Zealand will be driven in large part by the ICT sector, and we all need to stand up and take risks.

The worst thing that can result  from trying innovation is failure. It’s happened to me twice in a row now, and look – I’m still here.

http://vimeo.com/78002783

The product lifecycle – as explained by Apple

Tomorrow is the latest Apple event, apparently focussed on iPads. It’s time to dredge out my predictor from 2011. Black are the original predictions, red the results to date and I’ve put green boxes around potential releases this year. Missing is the rumoured iPad mini retina display.

The predictions are showing their age now. In general the product lifecycle, which Sony exemplified with the Walkman, is to:

  1. Release an early product in an early category, one that does the job but very expensive and primitive.
  2. Refine the product to be better faster cheaper, easily staying well ahead of competitors who are scrambling to introduce their first versions.
  3. Create upmarket (same price) and downmarket (cheaper) versions of the product to combat competitor products, that are competing largely on price and have low margins.
  4. Introduce a wide range of product choices (Colours, walkman sports) as the product moves to being fashion-led rather than technology-led. Competition is tough, so try to avoid fighting a feature war, but engage as you have to, and fight to maintain margin by locking consumers in somehow.
  5. Keep cutting costs and look to exit gracefully as the category is now very very low margin and declining volume. Look for the new category killers to take over or another category to disrupt.

In Apple terms, I see the classic iPod and iPod nanos are between categories 4 and 5 (Cheap, disrupted by iPhone and iPad), while the iPod touch and iPhone are moving from category 3 to 4 and the iPad from 2 to 3.

Apple have superb lock-in with the App-store, but sadly apps themselves are subject to a rapidly accelerated version of the product lifecycle process, and so Apple’s hold on the ecosystem could be a lot more fragile than it appears. In any event the content providers of music, movies are agnostic about which platform their work appears on, and the same is happening with apps.

Hiding The Harbour

Just launched by Curative and 96Black funded by gambling money from Lotto is The Harbour, a site for those affected by harmful sexual behaviour. It’s very well done (aside from some initial paragraph spacing issues and missing links.)

The content does not take long to read, and it’s good for all of us to get a reminder or lesson in what harmful sexual abuse is, and is not, and how both offenders and victims can be helped. For example only 2% of adolescents and 5% of adults re-offend after completing treatment.  The list of support agencies feels short – and that’s sad.

One neat feature is the hide this page button:

Hovering over it gets this message:

In my (contrived) case hiding the page goes to a nice “safe” misogynistic opinion piece from Bob Jones. Why the Herald publishes this crap I don’t know, but regardless, kudos for the team behind The Harbour at least for advancing society.

Better By Design CEO Summit 2013

I’m really quite sad to be missing this year’s CEO Summit, but Punakaiki Fund has to take preference. The summits are aimed at CEOs of medium- and larger-sized NZ companies, and combine an audience from the design profession with the CEOS, management teams and a host of high quality local and international speakers.

They are one of the hidden gems in NZ business, and while I’m not there, two CEOs from companies I’m associated with are.

If you are on Twitter then you can follow along with the #BBDSummit hashtag. I do hope that someone else will take up the mantle of blogging the event this year. Otherwise, here is some reading from the past events.

Insure the weather

Monsanto just purchased Climate Corp for US$960 million.

Climate Corp is a company that is really good at predicting weather in a small area (like a farming region) and provides insurance against poor weather conditions like drought to farmers. It was started by two ex Googlers.

Do we have anything like this here? We certainly have he building blocks, with MetService, who are very good forecasters, and a host of companies and people who are experts in sensors, farming and so forth. The insurance part is not that hard, and we have plenty of people here to help.

This article from March 2013 by Dr Michael Naylor in the NZ Herald states that insurance companies in NZ are not covering drought. If so then there is really an opportunity here.

All of this is occurring in a world of changing climate – so there’s a huge advantage to a firm that can understand everything that is going on and earn margin for doing so.

Could someone could put this together? I suspect that not only do we have some structural advantages, but that ownership of Climate Corp under Monsanto may cause issues over time. Alternatively a NZ company could take this in another direction.

 

Hire good people and pay them well

Wal*Mart thought it could save money by shifting towards a higher percentage of part time temporary staff, who had to reapply every 180 days. They also increased the number of hours required to qualify for healthcare from 24 to 30. These to me were signs that senior management was lowering its commitment to putting customers first in order to chase short term profits.

The results were obvious, especially in retrospect – poor service resulting in poor sales.  Wal*Mart products were not getting stocked in stores, queues were long and sales suffered. Meanwhile their staff, as part timers, would not get the health care benefits that are so necessary in the USA.

Their competitor Costco paid staff 40% more and their profits lifted by 19% in Q2.

So the recent announcement that Wa*Mart will be moving 35,000 staff to full time status (with health-care benefits) is going to be well received by both staff and,  eventually shareholders.

The lesson is that doing the basics well, something that Wal*Mart used to do, is what makes for great businesses and great returns to shareholders. It also reinforces that shareholders maximise their return by making sure that all stakeholders are winning.

It reminded me that in New Zealand we have our own version of Wal*Mart – The Warehouse. And it also reminded me that the team there received little kudos for the introduction of a higher pay for a higher trained workforce. As investors and shoppers, if not staff, we should all be thanking The Warehouse and demanding more of the same.

What not to invest in?

Two things not to invest in:

1: Nobel prize winner Robert Shiller says housing is a lousy investment.

2: FMP Medical Services Limited, who just made history by being the first company to have a prospectus cancelled by the FMA.

The point with the first is that all of your cash is tied up in one illiquid over-levered investment, and you are not diversified. That means you can lose money quickly.

The point with the second is that not all investments are created equal – look very hard at everything and be a smart investor. Starting with an FMA registered prospectus gives you a basic level of protection, but does not, of course, mean it’s otherwise a good investment unless you have actually read the prospectus and taken advice if required.

The Economics Nobel – asset pricing

A simple summary of today’s “Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel for 2013”, or the Economic Nobel Prize as everyone incorrectly calls it:

Eugene Fama: You cannot really predict the price of a stock in the short run.

Robert Shiller: The ratio of stock prices to dividends (P/E) trends to be the same over time, so stock prices are also relatively predictable over time.

Lars Peter Hansen: You demand higher returns to compensate for riskier assets, especially in riskier times.

All of this points to investing based on how good an asset is, rather than the high speed trading or statistical arbitrage that drives most of the trades today. It’s a shot across the bows of the financial shenanigans that drove the insane valuations which created the global financial crisis. It’s a message of sanity.

Fama did a series of papers with Ken French from 1988 on asset pricing. Ken,who taught me finance at Yale and is a simply outstanding lecturer, really misses out here as no less than 11 of his papers are cited in the Nobel Prize Scientific Background.

One more step towards Xero as a mainstream US stock

With another $180 million raised and $230 million on hand, Xero has proved once again that’s it’s smart to raise money well before you need it.

But what’s interesting is that the type of investors that Xero is attracting are changing. Don’t focus on Peter Thiel’s Valar Ventures, but instead on Matrix Capital Management and “some of the most enduring and well-capitalised asset management firms in the world.

Matrix Capital Management (MCM) is not Matrix Partners, a venture capital fund with one common owner that TechCrunch managed to get somewhat confused about. Instead it’s a classic Boston fund, without even a website and the only public information I could easily find is this SEC filing along with principal David Goel‘s Wikipedia page. MCM has just 104 investors and just over US$1 billion under management. The minimum investment for their on investors is $5 million, though they also have a smaller fund with a lower investment quantum of $100,000.

David Goel is classically trained and experienced in funds management from the big end of town, and is apparently “known for fundamentals-focussed value investing“. He thinks “in 10 year terms“, and is known for his depth of research. The fund’s brochure says that it follows a classic hedge fund strategy and takes on a little debt as it places long and short positions. Of interest to Xero investors is that:

Each portfolio position taken for such a Fund is based on the Investment Adviser’s assessment of any significant discrepancies existing between a company’s current market value and the company’s intrinsic business value.

All of this means that a well-respected fundamental investor performed a considerable amount of time in research and analysis and believes that Xero is significantly under-valued. That’s one reason that Xero’s share price rose this morning. 

MCM is investing for the second time, and the new is that another series of US funds have joined the investor party. The names of these funds are not disclosed in the press release, nor yet visible on the companies register. But funds watch funds, and as more of these large funds invest it will make Xero more popular amongst the US investing scene. That means that we can expect to see increased pressure on the share price as Xero becomes a stock that just needs to be owned.

But let’s not get ahead of ourselves. The NBR article quotes Rod Drury as saying the investors had looked very hard at Intuit, who themselves seem fully aware of the Xero threat. From looking at the press releases and reports, Intuit is running fast to keep their market share, but some very smart investors have determined that Xero has a great chance of winning share from Intuit. My overall take is that both companies will split the US spoils, and that MYOB and Sage will fall well behind Xero offshore.

What’s happening Trade Me?

I was shocked to see first that Trade Me had appointed an advertising agency, and secondly at their TV campaign. I really can’t bear to watch it so I’ll not embed it.

Trade Me has always won by being more end-user centric and easy to use than any alternative, and it has become beloved by New Zealand. The issue is that they have run out of customers, and can only grow by increasing activity for existing customers, increasing prices for sellers or entering new categories and businesses.

Increasing customer activation through advertising may be an interesting experiment to run, but let’s not forget that Trade Me’s superior profitability versus eBay is not only through better usability, but also because they do not throw money away into advertising.

Meanwhile we all have our individual understanding of what Trade Me stands for. Like a poor movie following an excellent book, my understanding of what Trade Me is not at all reflected in that advertisement. I suspect many of the other members, staff and ex-staff feel similarly.

The advertisement makes me feel discombobulated, a little disconnected from what Trade Me stands for. The question is whether Trade Me is losing long term customer love at the expense of short term activation with this annoying ad.

The kicker, and catalyst for this post, is that it’s compounded by an event that I have not seen for years. Trade Me is currently down.

Update: Trade Me is back online and all auctions will be extended by 5 hours.

Being a smart investor

I’ve previously discussed how 1200 people lost $6.8 million by investing into an opportunity that was dubious at best. It was the madness, not wisdom, of crowds.

But sadly investors are still investing in dubious opportunities, and their experiences will continue to give the whole field of private investing a bad name.

Raising Money

In most countries there are strong rules about approaching members of the public with investment opportunities, and for good reason. However founders can approach sophisticated investors for money, as it’s assumed that they have the ability to make an informed considered decision.

In New Zealand these investors are called “eligible investors or eligible persons” under the Securities Act. You can be eligible either by being Experienced or by being Wealthy.

Experienced is defined as “experienced in the industry or business the security relates to or experienced in investing or the business category.” That means the investor is able to assess:

• the offer’s merits;
• the value of the security;
• the risks if the offer is accepted;
• their own information needs; and
• the adequacy of information provided about the offer.

Wealthy means “Net assets of $2million or more or annual gross income of $200k or more for each of last two financial years.”

You can see the issue, right? Wealthy but not Experienced investors have the legal ability to invest and lose a lot of money. And they do.

What type of investor are you?

The beautiful thing about poker is that everybody thinks they can play.
Chris Moneymaker

Just what sort of investor you are depends on the circumstances. For some investments, such as mortgage backed security derivatives,  there turned out to be almost no smart investors. For other investments, such as property and bank debt, the barrier to entry and understanding is much lower – a reason why they are such popular investments in New Zealand.

But let’s focus on the roles investors, individuals or funds, can play when investing in private companies, and in particular in the the earlier phases of growth.

1: Professional Money

There’s no way that spending a few hours a week looking at individual securities is going to equip an investor to compete with the incredibly talented, highly qualified, extremely educated individuals who spend their entire professional careers trying to pick stocks. It’s just not a fair fight. You know who’s going to win before the bell rings.
David Swensen, Yale Investment Office

Funds with teams of investment professionals will always have more time and energy to apply to the field, whether that is picking stocks or investing in early stage companies. Their challenge is fund raising, the time and expertise taken to do deals and the need to exit within a certain timeframe. I’ve written about this elsewhere.

In New Zealand we have far too few entities in this category. It’s a real challenge.

2: Smart Money

Founders ideally want investors who are smart and have access to funds that are very substantial versus the need. These experienced investors understand and can really help with the business.

Smart money investors are generally part of the ecosystem where they have chosen to operate, seeing the very best opportunities very early. They often get involved well before any investment pitch documents are created, and have the time to make well-informed and considered decisions.

The ideal investors in this space are ex-founders who are still active in a community in a very hands-on way. There are just a handful of people that occupy this space in New Zealand, and we need more. These investors can be very selective and tend to make very few deals. The smartest ones are very strict about sticking to the narrow niche or sector that they know. Other smart investors tie themselves to certain lead investors.

Arguably their deal flow, access to funds, low costs and ability to provide 1-1 help delivers superior returns with lower risk of complete loss. However they are generally not full-time investors, and there may be many other things happening in their lives that are more material than making a particular investment.

3: Smart but small money

Next are the experienced but less well off, who may be able to quickly understand the business and investment opportunity, but who cannot make much difference with the funds they have. Every little bit helps, especially in early rounds, which is where these investors must participate.

There are an increasing number of people who can play this role in NZ, but not many who consistently do it well. That’s because it’s a definitional problem, as gaining investing experience needs the ability to commit funds to a number of companies, but that in turn requires wealth.

For founders my advice is to be sure of cultural fit, and to be careful on evaluating skills and experience. Advising early stage companies is very different from being part of the corporate world, and similarly early stage investors need to follow the written and unwritten investor rules. Those include being ready to lose the money, having a very long term perspective and not being a pain for each round.

Investors in this space get only selected access to deals – they simply don’t have the wallets for more. However if they retain their heads, choose wisely and are patient then investors can get very good returns for their small investment.

4: Dumb Money: Investors who don’t know the sector

Finally there are wealthy investors who do not know the sector, but who perhaps know investing or business. They became wealthy somehow, and so are clearly smart at what they do. However while being smart in one area can help, it is generally insufficient for understanding early stage investment and rapidly changing technology.

There are two strategies here. The first is to place the money alongside or with funds or people in category 1 or 2. Choose the people well, make sure they really do understand the sector, and otherwise maintain discipline around investing in what you know.

The second is to go it alone, and that’s when the risk of being “dumb money” is high. That risk is especially high when investing into companies where there is no FMA registered prospectus.

The gap in investor knowledge and the lack of a proper prospectus provides an opening for hype and over-selling of lousy opportunities. It’s a slippery slide from promoting investments that have poor fundamentals to being poorly legally restrained, or even unscrupulous in the quest to land investors under less than favourable terms.

The promotors of an investment may not even understand themselves that what they are promoting is a poor deal. And once investors start to pile on, and a rush to invest occurs, then may can be seen that as validation by other investors. I’ve seen some shockers locally, but the all time classic for me is Pets.com, a famous US story of US$300 million raised and squandered within 2 years.

Are you smart or dumb money?

“Risk comes from not knowing what you’re doing”
Warren Buffet

Obviously nobody wants to be dumb money, but sadly most of us in the investing game, whether in public or private securities, have been in that position. We need both the self-awareness to know when we don’t have enough information and analysis and the discipline to only invest after ding the homework. Anything else is akin to gambling, and with over $2 billion lost in gambling in New Zealand each year I don’t recommend it as an investment strategy. 

It’s very frustrating to see investments made into sectors and companies based on insufficient information and assessment work. The investors may be investing based on a pitch seen with a group, or based on a recommendation from someone who is not a real industry insider, or even from conversations with the founder.

But surely you are different? With human nature being what it is – I doubt it very much. In Tauranga over 1200 investors treated with a clearly un-investable founder who somehow attracted and vaporised  $6.8 million. That’s the risk you take every time you invest, and it’s a particular risk if you are investing without a registered prospectus.

What to look for 

I recommend that investors create a simple checklist of the things that they look for before investing. It’s a good way to ensure that the emotional drive to invest is somewhat contained. Some starter questions are:

Is the end user experience great? Have you tried the products (and those of the competitors)? Have you seen the customer experience yourself, or solid evidence that it is great?  

Do they have a clear route to the paying customers? Have you seen evidence that thy can steadily ramp up sales? Be very careful (better avoid entirely) companies that want to spend the majority of the investment on advertising, especially with the long sales cycles that business to business selling involves. It’s a good way to lose money quickly.  Look for gradual ramp-up of sales team and effective, targeted advertising that is results oriented.

Do they own their competitive niche? Have you really looked hard at the competitive positioning? Are you sure that the company you may invest into has a dominant position in their niche? Play with the competitor’s products, or get on the phone and call or visit them – you may be very surprised.

Is the team full of A players? Are you confident that the management team and board can build a great company with a high performance collaborative culture?

Is the investment good value? Have you verified that the amount being raised and the valuation for the company are consistent with other deals and with the fundamentals? Be very careful about placing large amounts of money with companies with no or very little revenue – they need to grow into investability. 

Seek help

“Be Fearful When Others Are Greedy and Greedy When Others Are Fearful”
Warren Buffet

Whether an offer is public or private, and especially where it is private, the golden rule for investors always applies: invest in what you know. So here are some more questions to ask:

Are you being subject to FOMO?  The fear of missing out is not a reason to invest. Make sure that investment decisions are based on facts and considered sector-informed assessment.

Do you really understand the company? Can you explain to others the products, the route to the customer, the competitive landscape and the approach to growth? Do you have a clear idea of how and why this company will win?

Are real industry insiders investing? Are others investing from the industry involved? Can the deal attract coders and designers as well as more senior figures?

Are the basics making sense? Is the product selling for more than cost price? Is the cost of selling low enough to make money from paying customers? Does the revenue per employee match that of other similar companies? (e.g. this post suggests US$230-310k/employee  is average for software, advertising and media companies.) Are there any triggering warning signs in the language used by founders?

Have you talked to someone in the sector?  Have you tested the investment by sounding out people from inside the early stage industry or the sector? Often the more junior people can provide the greatest insights. They know the duds.

Have you sought investment advice? Are you working with an investment professional who really does understand the sector?  This may mean reaching beyond the bubble that you are in and talking to people who bring very different perspectives. Don’t worry – you won’t miss out on the deal.

Is there security in diversity?

“You have to diversify against the collective ignorance,”
David Swensen, Yale Investment Office

Some may seek diversity through increasing the number of deals they are involved with, but that risks compounding the systematic errors behind selecting lousy investments. It’s better to select diversity through the overall investment strategy. That means investing in different sectors, using different advisors and investing in contrarians. I liked this quote from David Swenson, who leads Yale’s Investment Office and who taught me in Institutional Funds Management at Yale School of Management:  

Small independent firms with excellent people focused on a well-defined market segment provide the highest likelihood of identifying the intelligent contrarian path necessary to achieving excellent investment results.
David Swensen, Yale Investment Office

I worked in one of those firms, courtesy of David, in my summer job while at Yale. New Zealand has come a long way over the last ten years, and we are seeing some players carve out a solid niche. But we do need a lot more of these firms, and investors to back them.

Summary

It’s not hard to avoid behaving as “dumb money” if we have the discipline to invest in only what we know. However we also need to make sure we have a diverse investment strategy, which means stretching beyond what we know. You can choose, for diversification, to apply discipline and work to learning a new sector, becoming an investment professional along the way, as many family offices have done. Alternatively, or more often, as well, you can place funds and trust with a diverse selection of small expert teams.