findit.com.au is not bad and is in beta right now. The gap in the Australian classified market is there as eBay has missed the Craigslist market and is late to the motors/property/jobs. They have a long road to haul, and some pretty serious competitors, but the site seems professional and reading between the lines they appear to be well backed. They are doing most things right, but even so I’d only give them a 10% chance of beating the incumbents.
The blog makes good reading – you’ll find that they recently signed 20 car dealers, are targeting google ads at certain categories, and they have a fun campaign aimed at university students:
Lance Wiggs 
It’s interesting they also do syndicated search which will no doubt direct more traffic… http://www.findit.com.au/syndicatesearch.aspx
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But they do fail the “lego test” http://www.findit.com.au/advertlist.aspx?section=menu1&keyword=lego&
No products…
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Hey thanks for talking about FindIt. Sorry about the lego test. Yeah, we need advertisers. 7,000 ads and counting. We’re up for the long journey. Australia sure needs this – we ship too many advertising dollars overseas and we pay too much to the big media company sites to sell cars and houses and list jobs. Mark Fletcher, Director Find It Online Pty Ltd
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