The Digital outlook report is a bit over-produced, but there is some very good stuff in there. (It isn’t exactly easy to view on the internet – unless, ahem, you have a 30 inch monitor)
Some of it is obvious, some irrelevant to NZ, but there is much there to read and discuss.
Guy Kawasaki’s blog has the contents (and hosts the download).
4 points from the flashy 6.2mb pdf that demands printing on a decent colour laser printer.
1: CPM prices rose 18% last year (Page 9 – 6 on the pdf) – advertisers are seeing value in getting their brand in front of customers. There is also some discussion on brands
2: Page 65 (page 34 of the pdf) is interesting: the cool is fading from iTunes (I agree – and there is no next big thing), blogs are getting ready for big time media (not what they think) and Americans will finally start txting. Start from page 59.
3: There was some discussion of how online spend is synergistic with TV spend. The chart shows the huge lift online gave versus TV, and how the tow media help each other – it is from some research they commissioned – page 71. (37 in the pdf)
4: On Page 95 (49) there is one of two discussion articles on how AJAX is screwing up Page Impressions as the primary measurement
If you are in the advertising game then you should read this.
Lance Wiggs 
I work for Guy Kawasaki. Thanks for the link to Guy’s recent blog posting: 2007 Digital Outlook Report!
Mary-Louise
http://blog.guykawasaki.com/
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A 24 inch monitor is just fine…. :-) Thanks for the heads up.
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