I just have to quote this Dow Jones wire article – via the subscription walled WSJ.
“Yahoo! UK Web Sites’ Vistors Dn 3% On Mo In April – ComScore’
Yes – that’s the real headline, complete with 3 shortened words.
“DOW JONES NEWSWIRES
May 29, 2007 6:02 a.m.
LONDON (Dow Jones)–Unique visitors to Web sites owned by Yahoo! Inc. (YHOO) fell 3% on the month in April, data released Tuesday show.
…
U.K. sites owned by Mountain View California-based Google had 27.4 million unique visitors in April 2007, roughly flat compared with March.”
3% is, of course, the number of days that April is shorter than March. As growth rates fall to sane levels, internet companies actually have to start taking account of how many days there are in a month.
Many media companies on weekly cycles (newspapers, websites) report on a weekly rather than monthly cycle, and aggregate months as combinations of weeks (e.g. 4,4,5)
Lance Wiggs 