Buried in this MBIE report on the tourism outcome from the 2011 Rugby World cup was this chart:
The little red pice of the left hand side of the bottom bar represents the percentage of people who gave their trip to New Zealand a 5 out of 10. That’s not a great trip for them – perhaps they were not rugby fans.
But just look at the numbers of people who loved their time here. Over 40% were extremely satisfied, 65% or so gave us a 9 or 10 out of 10 and almost 90% marked New Zealand as 8 or better out of 10. And that’s for the visitors who were not here for the rugby. Those who were, despite perhaps backing a losing team, were overwhelmingly gracious about their experiences here – with about 94% over saying 8 out of 10 or better.
It was a magical time to be in New Zealand.
It’s still magical now. So come on over to visit if you don’t live here, and perhaps think about starting a business here as well.
And for the record – here is the chart of visitors to New Zealand showing the impact of the World Cup:
The sharp increase and continued growth after the pop is an astonishing turnaround from the impact of Christchurch Quakes and Chilean ash cloud, let alone the global recession.
There’s a lot more going on in New Zealand than the RWC and tourism, and I’m a huge supporter of the emerging web, tech and design led companies here in particular. Stay tuned.
Good to see you are still thinking, positive and ‘outside the square’.
I have moved to live in Sydney so please let me know if you get to visit this fair city.
You didn’t move far enough West Rob..
East. Not West.
Terrific work! That is the kind of info that are supposed to be shared across the internet. Shame on Google for not positioning this publish upper! Come on over and discuss with my web site . Thanks =)
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