Did Orcon think that this was really the appropriate way to market their brand at Armageddon? What is it with ISP’s and marketing campaigns in NZ?
NZ Internet, Media and Business
Did Orcon think that this was really the appropriate way to market their brand at Armageddon? What is it with ISP’s and marketing campaigns in NZ?
“Booth Babes” (nsfw) are hardly a NZ idea! ;) They’ve been doing this for a number of years. Entirely base, but given the/their market it appears to work.
They also have/had a V8 racing team (here) which aligns well with lycra clad female objectification. Not quite so aligned is their sponsorship of the Outtakes festival. I presume they figure there isn’t much cross-over. Clearly then they’re going for what grabs market share and not just what interests their board members… ;)
I think it’s a good choice, it’s not the 1st time that models have been used and I kind if think it fits with the sports car driving management philosophy. Ph and I think sex sells.
Same as last year…
http://www.geekzone.co.nz/juha/1618