Wasted online advertising spend

Here’s a classic example of what not to do. Repco, a parts supplier, has started advertising online. Good.

They purchased this (flash) banner. OK I supose.

Repco Banner

But the banner links  to an ugly catalogue designed for print – the same catalogue no doubt that is in everybody’s mailbox.

And yes – there is no way to buy anything on the site.

End result – well not much I expect – so expect Repco to be unimpressed with internet advertising for a while longer.

Published by Lance Wiggs