Companies that don’t get the internet that should

Internet Bureau was an early entrant into the NZ online advertising game, and they successfully acted as an intermediary between advertisers, advertising agencies and websites.

They should have a great website. It should allow advertisers to book ads, to understand what makes a good ad, how success is measured, and what the overall online spending stats look like. They don’t. Their website is appalling. Aside from the blandness and lack of call to action, there’s a pop-up advertisement that covers the homepage, no meaningful information about the industry and although they offer a subscription to their newsletters, there are no historical newsletters to see.

Internet Bureau Homepage

Published by Lance Wiggs