Apple NZ Store open, Renaissance still doesn’t get it

What staggers me about the Renaissance email I referred to earlier, is that nowhere in the email do they refer to the iTunes & Apple.co.nz store opening.

Even worse, I can’t see any reference to Apple.co.nz or iTunes on the Renaissance website.

I understand that Renaissance probably don’t clip the ticket on Apple sales through the online store, but this is a stupid reaction. Apple product penetration in NZ is really low (when we look at browser stats) and Renaissance would do well to work with Apple to expand the pie, rather than fighting against them.

If this is the kind of behaviour we can expect from Renaissance, then the sooner they get replaced the better. They’d already lost my business after a faulty memory chip return debacle, and I’m so so glad their online store is kaput.

Published by Lance Wiggs

@lancewiggs