Preview of the new Stuff. Not bad and a welcome improvement based on smh, but fix the logo. Please.
old logo (kids, crayons, fun and simple)
new logo (MBA, excel, corporate and serious)
smh logo (serious. corporate)
The Sydney Morning Herald has a serious name and requires a serious logo. However when you call something “Stuff”, you are being irreverent, and so your logo should reflect that.
Well that’s the way I feel….