So the NZ Advertising stats are out for 2006. Here’s the chart:
and here is the market share chart – note that 2003 saw several new categories tracked for the first time. 
3 things are interesting
1: TV (-2.3%), Newspapers (-3.8%) and Magazines are all down (-3.5%). They are down a collective $54m, which has got to hurt.
2: Overall spend is flat – from last year to this year.
3: The switch of spend is to online (+$21m), Radio(!) (+$13m) and outdoor (+$7m).
Online growth was healthy at 48%, but pales versus the previous year’s 193%, which was the highest in the world.
There is still a lot of growth coming, and at that same 48% growth rate online would be $96m in 2007, and $142m in 2008. With the lions share of that coming from TV and Newspapers it is no wonder that those industries are undergoing massive changes and are desperately trying to get their online offerings sorted.
Lance Wiggs 