Adage has published the ‘2007 Digital Fact Pack‘, where you can glean vital tidbits such as:
Online display advertising was $9.77bn in 2006 according to ‘TNS Media Intelligence’….
…..and about $4.9bn according to ‘eMarketer’. One number would have been useful, two numbers is a joke.
eMarketer projects 2007 Display ad and rich media/video revenue of $6.45 bn, and search of $8.3bn
and apparently 2011 Display ad and rich media/video revenue will be $12.45bn, while search will be $16.2bn…
Yahoo has 128.6m visitors per month, and Google is third largest after Time Warner (AOL) on 115m visitors a month. USA’s population is 300m.
Yahoo! visitors average 281 minutes, Time Warner’s 270 minutes and Google’s just 74 minutes each month.
Yahoo.com pulls in the most display ad revenue – $1.16bn, while Microsoft is second ($939m) and AOL third ($779m). Google owns the search revenue of course.
The biggest categories for receiving ad revenue are:
Portals & search engines $1.3bn
Business Finance and Investing $900m
News and current events $766m
Sports $715m
Local news and guides $689mBut those top 5 only account for 45% of the total ad spend – there are a lot of categories out there.
and finally from this hodgepodge of data, an astonishing 36% of Americans are not online, but of the rest 75% are broadband users. There really are two classes over there, but this makes for a wildly different internet experience for both users and more importantly content creators.
Lance Wiggs 
This post comes in good time as I try to impress upon many people just how important this space will be in future.
I assume the categories listed all refer to “websites”?
With YouTube talking about 30 secs pre-roll ads and what nots, will we be seeing “media and content” sites up there in future?
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Many thanks for your awsome article. I am going to keep an eye about your site, i allready saved it to own list :)
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