Rod Drury points us to start ups Maestro and Triplejump. Good to see these new sites up and running – well done…
But please – go buy the book “Don’t make me think” and apply the learning to your websites:
Let’s start with Maestro:
now – quickly. What are you meant to do? What does the website tell you to do?
All I can see is to click on the “Read the blog now” button, but then I get confused, because surely the site wants me to buy some sort of financial product….
Now let’s look at Triplejump:
Again – what are we meant to do? What should we click?
I’ve looked for a while and I still don’t know.
Neither of these sites is driving me to action, and both are making me think. It seems they have a good product, and a few simple changes (e.g. a big button saying “save on your insurance”) could pay dividends.