Google is expanding the adwords product to websites designed for mobile phones. web page providers can simply choose wether to accept the ads, much like adwords does so now.
With the limited screen real estate on mobile, Google recommends 2 ads per page. It’s tough though, on mobile devices where you pay so much for bandwidth, and speeds are slow, to see that many clicks. Google ads do have the best chance though, as they are generally pretty good at being relevant.
However – is this too late? Are we not (at least in the USA) moving to wireless internet on decent sized devices that show the ‘real’ internet?
I’ll be really interested to see the current traffic numbers on mobile only webpages, and I’ll be really really interested to see the trend in the last and next few years.
Last word to Gizmodo:
Perhaps Google’s “two ads per page” advice will bolster clicks, but we’re not holding our breath. Or clicking, rather.
Lance Wiggs 