ZenithOptimedia has just made the prediction that global online ad spend will be 11.5% of all media spend in 2010.
That’s the average – they reckon online will acccount for over 20% of media spend for Denmark, Norway, Sweden and the UK, which is already at 15%. However they also predict that most of the global growth will come from the developing world – apparently Kazakhstan is the place to be for percentage growth.
All in all it will mean, apparently, that online spend will overtake radio next year and magazines in 2010.
Lance Wiggs 