I’d never heard of TheNile.co.nz – but via an advertisement in Geekzone I went there to find that they claim they are New Zealand’s largest bookstore.
Ok – so they are also Australia’s largest bookstore. Strange – I could not recall seeing them before.
They back their claim of largeness up with text in their About pages – here is the NZ one, where they claim 2.4m books in stock, though that means in-stock at their suppliers who could be anywhere in the world. Indeed in these days of print on demand (Amazon does a lot of that) what does “in stock” mean anyway?
But I’d always thought that Amazon was the World’s biggest bookstore – which would make it the biggest in Australia and New Zealand.
However they have dropped that tagline – I guess it is meaningless these days.
Meanwhile MightyApe was voted the best, and don’t claim to be biggest:
In Australia Fishpond claim to be “Australasia’s Biggest Online Store”, also trade marked. That’s not inconsistent with TheNile’s “Book Store”claim for Australia alone, but is with the other TheNile Claims.
FishPond’s “What is FishPond” page shows 1.9m books and “just over 2m titles”. That’s less than TheNile, so perhaps they need to take down their tagline, or explain what they mean by “Biggest”.
But before TheNile gets too happy – perhaps they should check out the claims of SeekBooks.com.au (2 million discounted books since 1999) – also available in NZ at seekbooks.co.nz with a mere 1.2m discounted books. Perhaps they are bigger now?
More interestingly there is Booktopia, who claim over 3m books on their Australian site. Actually Booktopia – one question: Why do you claim over 3m books in your Google ads?
When on your site you claim to have only 2m? Is that kosher? You also claim to be “Australia’s Fastest Growing Online Bookstore” – how do you know?
So who is the biggest of them all? Do we care any more?
I don’t. I use the sites that are the most welcoming and the easiest to use. Right now that’s Amazon, Fishpond and MightyApe. Meanwhile the Kindle and print on demand is changing everything for these stores – why do I need Fishpond if I am downloading books instantly to my Kindle from the USA, or if Amazon can print them locally?
If the facts are right between the two bookstores then TheNile can rightfully complain to the NZ and Australian ASAs that Fishpond and Booktopia are making false claims.
Before Fishpond reasserts their claim in another way, perhaps they should consider that Trade Me and eBay Australia can rightfully complain that they deserve a higher place in the biggest “store” stakes based on total transactions and yearly listings, especially given that a substantial proportion of what each sells is fixed price and new. Even the books numbers will be interesting.
They should also consider Qantas and Air New Zealand, who can probably claim biggest “store” stakes based on total transaction revenue – given that their ticket sales are increasingly sourced from their own websites.