Three different things getting in the way of customers buying at the local Vodafone store.
The first is the wall of unusable phones. The mock phones let you check the look of the case, but they don’t let you experience the most important thing of all – the software.
Next is the sign up form, a usability and excessive information disaster.
Finally is the buying process. Even with an existing account Vodafone conducts a credit check before adding another account. That’s 5 minutes, and in this case (@nikz) despite spending $120+ each month the credit was referred for more checks. Suffice to say he moved on.