A long article in the Wall Street Journal says essentially one thing: People are holding lower stock levels in their pantry, and buying less items at a time.
The Great Depression replaced a spendthrift culture with a generation of frugal savers. The recent recession, too, has left in its wake a deeply changed shopper: the just-in-time consumer.
It’s an interesting phenomenon, and one which makes complete sense when we think about it. If we buy in bulk we may save a little per unit, but the downside is often a drop in quality and freshness, and the potential to overestimate consumption and have items sit in the shelf for years.
We have also see several cases of manufacturers reducing packet sizes, though sadly not the prices to match. But are we also seeing the lower pantry levels in New Zealand? Are the average shopping trolley sizes going down?