Neither beautiful nor usable

Seen the Review your Website page before?

Wondering what it is all about?

Wondering why it ever existed and was so ugly?

It was an experiment. I put the Review your Site page up to see whether it would be found, whether anyone would contact me, and whether anyone would actually pay me to criticise their site. I did it also because my time became incredibly crushed, and I simply was not blogging as often, but I wanted to let people know that I could help if they were serious about needing it.

Nothing happened

Perhaps I should have blogged it, but overall all I got were a few snarky comments about the overall website being poorly designed. (It’s a standard template otherwise)

The design of that page is meant to look poor – cheap even. It’s a ripoff from the world of ebook sales. Do go and check it out that murky world, as they are dominated by A/B testing and the resulting websites are ugly but effective.

It’s similar with many great sites – beauty is not equal to usability. The first impression of Trade Me for many people coming from overseas, including myself, is that it is simplistic, cartoonish – and not serious. After a while though we realise that it’s just simple to use, and deadly serious in staying simple to use  – and that’s why it gets used a lot.

Anyway – without further ado – the results:

The page had just 315 measured views since it went live on the 20th of May. That’s about the number of views this site gets on an average day when I do not post.

Nobody contacted me about the offer.

That’s less than I expected, but not unsurprising. I’m leaving the page up for a little while longer to make this blog post relevant, but basically the experiment is over.

It was neither beautiful nor usable.

Published by Lance Wiggs


7 replies on “Neither beautiful nor usable”

  1. I have a new project- phase 1 to open in Jan, Phase 2 end of Jan, would be interested then. Small world BTW, I see you have an interest in Chanui tea -I when to school with the founder…a few 100 years ago ;)


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