Enrolling in Budget’s Fastbreak is Easy!

Actually – No – it is not. Making people print out a PDF and mail it back to you to register is no longer acceptable. It has not been acceptable for years. Avis does a bit better, as does Hertz. However although it appears online sign-up to their programs is possible, they each have intimidatingly […]

Make it easy for me to leave you – unsubscribing

Like Rowan, I’ve been unsubscribing from a lot of list emails recently. Let’s see what we can learn from the process. The Good The best email subscriptions are easy to unsubscribe from – requiring a simple click from inside the email, which bounces to a web page with a confirmation message. This is exemplary – […]