Dell’s descent into usability hell

Is the Original Dell.com homepage better or worse than the current one? The original page let you go directly to what you wanted – be it to buy a particular type of computer, get service or check your order. It was ugly but so simple. The current site is a brick wall. I suppose the …

Neither beautiful nor usable

Seen the Review your Website page before? Wondering what it is all about? Wondering why it ever existed and was so ugly? It was an experiment. I put the Review your Site page up to see whether it would be found, whether anyone would contact me, and whether anyone would actually pay me to criticise …

Enrolling in Budget’s Fastbreak is Easy!

Actually – No – it is not. Making people print out a PDF and mail it back to you to register is no longer acceptable. It has not been acceptable for years. Avis does a bit better, as does Hertz. However although it appears online sign-up to their programs is possible, they each have intimidatingly …

Make it easy for me to leave you – unsubscribing

Like Rowan, I’ve been unsubscribing from a lot of list emails recently. Let’s see what we can learn from the process. The Good The best email subscriptions are easy to unsubscribe from – requiring a simple click from inside the email, which bounces to a web page with a confirmation message. This is exemplary – …

How to do great web usability – iinet example

iinet have a fantastic new website for new customers. Try it –  go through the process to sign up for a service (use 6160 for Fremantle’s postcode). The front page is simplicity itself. Then it’s straight into questions that you can relate to: The guy’s statements change with each screen – and they are actually helpful. …