16% NBR?

According to Nielsen only 16.3% of NBR website readers are business managers or executives.

Meanwhile the advertising industry is clearly overloaded with these roles – as 28% of Stoppress readers are such.

Overall I believe this points to a poorly designed survey rather than any particular salient insights.

About Lance Wiggs

@lancewiggs
This entry was posted in NZ Business. Bookmark the permalink.

One Response to 16% NBR?

  1. fbnz says:

    Well if all Account Managers consider themselves to be “Business Managers” ie Management… then no wonder Stoppress is loaded with them.

    Like

Comments are closed.