16% NBR?

According to Nielsen only 16.3% of NBR website readers are business managers or executives.

Meanwhile the advertising industry is clearly overloaded with these roles – as 28% of Stoppress readers are such.

Overall I believe this points to a poorly designed survey rather than any particular salient insights.

Published by Lance Wiggs


One reply on “16% NBR?”

  1. Well if all Account Managers consider themselves to be “Business Managers” ie Management… then no wonder Stoppress is loaded with them.


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