Are your subscriptions for long enough?



internetnz, originally uploaded by LanceWiggs.

InternetNZ offer a 10 year subscription, which is a stellar idea, and one I grabbed.

The pain of the act of paying is fairly high from both the customer and business perspective, especially when the amounts are low.

Taking money up front for a long period reduces transactions costs, gives security to the business for that longer term income, and comfort to the buyer that they won’t be bothered by payment requests for a while.

Of course it works best when you offer a decent discount.

Well down to InternetNZ and CEO Vikram for this.

Now – have you joined yet?

About Lance Wiggs

@lancewiggs
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