InternetNZ offer a 10 year subscription, which is a stellar idea, and one I grabbed.
The pain of the act of paying is fairly high from both the customer and business perspective, especially when the amounts are low.
Taking money up front for a long period reduces transactions costs, gives security to the business for that longer term income, and comfort to the buyer that they won’t be bothered by payment requests for a while.
Of course it works best when you offer a decent discount.
Well down to InternetNZ and CEO Vikram for this.
Now – have you joined yet?